Do you get how serious the “Like” button is on Facebook? It is a really BIG deal. Never before have our consumers had this ability to share what they like and use. When you buy a bottle of Listerine at the store does anyone know? When you check out a product or service online does anyone know? If they are using social media they do!
Seriously, the whole idea of a “like” button sounds cheesy. I get it. But the power that the “like” button possesses is HUGE. It is something that builds on itself. The more it gets clicked the more you benefit. Simply saying that people should click your “like” button is one thing…getting them to click it is an entirely different thing.
So how do you get people to click that elusive “like” button. Well, it is pretty simple. Conveying true and honest content of what is going on around you is the key. Drop the whole idea that you can tell people about that 10% savings. Start telling them about you. Social media is reality. It isn’t the old and ineffective tools of placed advertising in print or banner ads on websites. If you are trying to get people to hit the button you have to prove to them that you are real.
Facebook is about people. Facebook is about connectivity and communications. If someone clicks that “like” button for you…you better take notice. Start having a conversation. Reply to your comments, let people know that you care. Seriously, you need to take the scientific probabilities and chuck them out the window. Being on Facebook is one thing. Being a part of Facebook is a completely different one.
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