If you're new here, you may want to subscribe to our RSS feed or find out more about us and our services. Thanks for visiting!
What is Social Media Consulting?
The ability to help you determine the kinds of numbers you want to increase online and the strategies to do so.
Social Media Consulting is nothing more than receiving good advice and results based off past learning experiences over time. Nobody wakes up on a Monday, decides they want to be an expert at something and then be considered an expert on that by Friday. So in order to embed a piece of our knowledge with you we have created a simple equation or metric below for you to compare the effectiveness of different Twitter users.
Why does Social Media Consulting matter?
True Social Media Consultants will tell you the quantity and quality of the interactions with others is the real number you want to strive for. This for Twitter can be expressed as:
(# of RTs)+(# of clicks)/(# of followers) = Twitter interaction
For instance, let’s compare two hypothetical Twitter accounts that both are promoting a coupon. The first account is a much smaller Twitter account with a high level of interaction from the business. The first tweet goes out and you end up with:
(10 RTs)+(82 clicks)/(4,500 followers) = .02% user interaction or 2 people per 100 took action
Let’s compare that interaction level to another Twitter account that has focused on acquiring a massive amount of followers. The first tweet goes out and you net:
(25 RTs)+(547 clicks)/(127,000 followers) = .004% user interaction or 4 people per 1000 took action
Of course the second example appears to have gotten a much better result for traffic and click-thrus yet after running through our equation we discover that only 4 out of every 1,000 followers is willing to click on their tweet for that coupon. We aren’t newspapers here… Twitter and Facebook enable us to have conversations with real life people directly. To approach these tools in a different way is fool-hearty.
When we look back at the comparison we made, a lot more can also be learned from it such as how did the two accounts gain followers? Did they hand select based on location, niche, keywords or hashtags? What are their tweets per day divided by followers? Where is the value? And so much more.
People seem to get mesmerized by numbers in Social Media yet most of the time they are looking at the wrong numbers to begin with. Forget about how many followers or fan page friends you have. Instead, look at the user interaction score and make that number as high as possible. Of course there are many other metrics by which you can measure interaction but when aiming for a higher number, aim for the right one.
All of this focus on real numbers matters a great deal when your money is on the line. People can and have developed countless programs and tools to try and convince you that spending hundreds or thousands of dollars on their product/service is the best deal around. Most of the time their programs will do exactly what they say except they are fundamentally flawed by being focused on the wrong numbers. Having the most followers isn’t the answer, more interactions is.
The philosophy of higher user interaction is the primary reason businesses are taking more of their money and investing it online. Before you jump in with both feet, seek out those who are not only doing what they teach but showing exactly how they are doing things. Everything can be learned by anyone given enough time. Be careful of those in the social space who don’t disclose how they go about building your fan base. If it is a big secret, more than likely it is not effective nor will it lead to the kind of numbers you want. This is just one example of how we measure and do business in the Social Media space.
Related posts:
